PAY PER CLICK MANAGEMENT

When you boil it down to basics, Pay Per Click Management is about three core aspects. Focus,relevance and visibility. The basic rule of thumb for any Pay Per Click (PPC) strategy is to ensure that the client for whom the PPC plan has been devised, should have their web pages ranked the highest when people search for that particular type of product or service on the web.

Then there is the other side, which is about relevance. If, for instance, the client is a luxury boutique label, it is absolutely pointless for their web pages to be displayed when someone searches for the neighbourhood tailor. We at JAKsoftware are in absolute sync with these nuances and are consequently able to deploy a PPC strategy that goes much beyond mere jargon.

How PPC works:

  • Choose specific keywords to appear in your ad
  • When people search for those keywords, your ad appears next to relevant search results
  • You pay a hosting service, like Google, only when your ad is clicked.
  • We’ll make advertising easy, hassle free, and effective.

We have experience with:

  • Google AdWords
  • Google Remarketing (often referred to as retargeting)
  • Bing Ads (we staff Accredited Professionals)
  • Facebook Advertising
  • Twitter Advertising
  • LinkedIn Advertising

We’ll help you:

  • Create a new ad campaign
  • Build and measure remarketing campaigns
  • Restructure an existing campaign
  • Track your conversions
  • Target people based on age, gender, and location
  • Target smartphone users with mobile­friendly ads

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