JAK Software brings you how the global digital landscape is evolving rapidly as we enter the second half of 2020.
Social networks have transformed marketing, and as the numbers show, their users are still growing in our latest global social media statistics research summary for 2020
Changes in social media usage during the Pandemic lockdown period show an increase in online and digital activities. It definitely is time for Entrepreneurs to ‘Go Digital’ in a big way, get great visibility through Google Ads, Reputation building by SEO, and use other digital marketing services tools.
Some of the key highlights of Digital 2020 July Global Snapshot – 21st July 2020 are:
- More than half of the world now uses social media
- 346 million new users have come online within the last 1 year constituting a total of 4.57 billion people around the world that now use the internet.
- 5.15 billion unique mobile user
Social media users are now spending an average of 2 hours and 24 minutes per day multi-networking across an average of 8 social networks and messaging apps.
SOCIAL MEDIA FIGURES:
Facebook’s advertising tools show that brands can now reach more than 1 billion people using ads on Instagram.
Instagram had a global reach of 1.08 billion by early July 2020, adding 111 million new users to its advertising reach in the past quarter.
Instagram’s ad audience is currently growing at a rate of more than 1 million new users per day.
LinkedIn’s tally of total registered users has passed 700 million global users.
Data from Contentsquare shows that overall e-commerce transactions are up by 20 percent in July compared to the start of 2020.
Insights
People’s behaviors are evolving. It’s time to take advantage of every opportunity to learn about what your audience really cares about.
It’s important to understand how these changes will impact demand for your brand’s products and services.In addition, you’ll need to adapt your marketing activities to ensure maximum efficiency and effectiveness in response to these shifts.
