It may seem like the world of digital marketing is always changing. But some changes are just too big to ignore. These massive changes will be hitting the digital marketing industry in 2024. And the trickle-down effect from these massive changes will change how you run your business. This blog will run through those changes and how you can prepare for them.
More transparency and authenticity (Augmented Reality, Machine Learning, and Automation)
The last two years have seen a lot of change in how we relate to the brands we love. We are now able to see behind the scenes of the people behind the brands, the processes that make our favourite products, and the people who use them. This is all thanks to the rise of social media and the “authentic” posts that show the human side of brands. We are also seeing this trend in the world of social media marketing, where automation and augmented reality are making the jobs of marketers easier, and making the brands seem more honest.
Customer experiences (Contextual Computing, Chatbots, and CRISPR)
Customer experiences have become a major component of the way people make decisions on your products or services. We are entering a new era – the era of customer experiences. The shift from a product-centred approach to customer-centred approach is a major change in the way organisations operate. Especially in digital marketing SEO services and ecommerce development company Delhi, the shift is happening rapidly and it is changing the way business is done.
Location-Based Marketing
Location Based Marketing is a method of marketing where the location of users is determined and used as a basis for delivering relevant information. The term “Location Based Marketing” is not new and has been used for quite some time. The concept of indoor navigation systems, for example, allows to deliver location-specific information to consumers, depending on their geographical location. However, the Internet has made it possible to target users with tailored messages, based on the location, in real-time.
User Generated Content (UGC)
Users create UGC, which encompasses any kind of media. It can be everything from articles, photos and videos to podcasts and shows. These days, user-generated content (UGC) serves as a popular source of information created by anyone and everyone. For instance, YouTube, one of the most popular sites for UGC, has spawned vloggers, YouTubers, and similar content creators. UGC presents businesses with a great opportunity to reach a broader audience, while allowing consumers to generate content aligned with their interests.
Marketing with Data-Driven Algorithms
Every single medium of digital marketing, from social media marketing agency Delhi to search engine optimization, heavily relies on algorithms. Their sole purpose is to provide viewers with valuable content. If a person browsing the internet doesn’t find value in what they see, most likely they will move on and not engage further with said content. The user experience you provide must be both valuable and relevant.
In 2024 and beyond, embracing data, advanced artificial intelligence, and cloud-based business models may signify a significant turning point in digital marketing agency Delhi, and marketers who embrace these trends will reap rewards for their efforts..
