Preparing for Google’s June 2025 Algorithm Update Changes

The digital world is always evolving, and Google’s algorithm updates are a central part of this ongoing transformation. With each update, Google refines how it ranks websites, aiming to deliver the best results to users based on search intent, content quality, and overall user experience. For online advertising companies, these updates are critical, as they can influence how your business is ranked and discovered by potential clients. Google’s updates, especially core algorithm changes, can significantly affect your website’s search rankings, so it’s crucial to understand what the June 2025 update could mean for your site.

In this blog, we’ll dive into the potential changes that could come with the June 2025 update and explore what you can do to maintain or improve your rankings.

1. Core Algorithm Update: The Basics

Google’s core algorithm updates are broad, sweeping changes that impact how it assesses and ranks websites across the internet. These updates typically don’t target specific sites but rather refine how the search engine evaluates quality, relevance, and user experience. In June 2025, we can expect another core update that will likely focus on fine-tuning these elements.

Key Areas Likely Affected:

Content quality: Websites that deliver high-quality, relevant, and authoritative content will likely be rewarded with improved rankings. Conversely, thin, shallow, or misleading content may see a significant drop.

User experience (UX): If your site’s user experience is subpar (slow load times, poor mobile responsiveness, confusing navigation), it may hurt your rankings. Google has long prioritized the user experience, and this update may continue to emphasize this point.

2. AI & Natural Language Processing (NLP)

Over the years, Google has integrated increasingly sophisticated artificial intelligence systems like BERT and MUM into its search algorithm updates. These tools help Google understand not just keywords, but the intent behind those queries. For the June 2025 algorithm update, it’s expected that AI and natural language processing will play an even larger role in determining search rankings.

What Does This Mean for You?

Focus on conversational content: As AI becomes better at understanding context, writing in a natural, conversational tone may improve your chances of ranking.
Answering user intent: Optimize your content to specifically address the questions or problems that your audience is seeking answers to. Think about the natural language a user would use when performing a search and tailor your content to match that.

3. E-A-T (Expertise, Authoritativeness, and Trustworthiness)

E-A-T has become a cornerstone of Google’s ranking criteria, particularly for content related to health, finance, and other “Your Money, Your Life” (YMYL) topics. Websites that demonstrate expertise and trustworthiness, either through well-researched content or clear author bios, will likely fare better.

How Can You Improve Your E-A-T?

Create authoritative content: Ensure your content is backed by credible sources, preferably from experts in the field.
Cite reputable sources: Always link to trustworthy references and publications.
Build a strong online reputation: Encourage genuine reviews, testimonials, and other forms of social proof.

4. Mobile-First Indexing: A Bigger Priority

In recent years, Google has shifted to prioritize mobile-first indexing, and by 2025, this change will become even more important. Mobile-first indexing means that Google uses the mobile version of a website’s content as the primary factor for ranking, instead of relying on the desktop version. With mobile traffic leading the web, optimizing your site for mobile users will be crucial for maintaining strong search rankings.

Action Steps:

Make sure your website is designed to adapt seamlessly across all devices, with a focus on delivering an excellent experience on smartphones. Enhance mobile page load speed: Users on mobile devices expect quick-loading pages, and Google favors websites that provide a smooth, fast experience. For optimal results, consider partnering with professional web development services to ensure your site is fully optimized for mobile performance.

Check mobile usability: Leverage Google’s Mobile-Friendly Test to spot and resolve any issues affecting performance.

5. User Experience (UX) and Core Web Vitals

The June 2025 algorithm update could place even more emphasis on Core Web Vitals, a set of performance metrics that Google introduced in 2021. These metrics evaluate user experience by assessing page load speed, interactivity, and visual consistency.

What’s Covered Under Core Web Vitals?

Largest Contentful Paint (LCP): The duration it takes for the main content of your page to load and become visible to users.
First Input Delay (FID): How responsive your site is to user interactions (e.g., clicks, typing).
Cumulative Layout Shift (CLS): How stable your page’s layout is as it loads—users don’t like it when images or buttons shift unexpectedly.

Enhancing these metrics can boost your search rankings while also increasing overall user satisfaction.

6. Content Freshness and Updates

Content freshness is becoming an increasingly important ranking factor, especially for topics that evolve (such as news, tech, and industry trends). The June 2025 algorithm update might further emphasize the importance of regularly updating and refreshing content.

Tips for Keeping Content Fresh:

Regularly update older posts: Add new information, statistics, or insights to evergreen content.
Monitor industry trends: Stay ahead of trends and refresh your content to reflect the latest developments.

7. The Rise of Visual Content: Video and Images

Search results are becoming more visually rich, with Google increasingly featuring images, videos, and other multimedia content in its SERPs. Video content, in particular, continues to grow in importance for both user engagement and SEO, making it a key component of effective search engine marketing on Google.

Actionable Insights:

Incorporate multimedia: Use high-quality images, infographics, and videos to enhance your content.
Optimize videos for SEO: Make sure your video content is optimized for search engines (use descriptive titles, tags, and captions).
Leverage visual search: As visual search becomes more prominent, ensure your images are properly tagged and described for better visibility.

8. Local SEO: An Increasing Focus on Regional Results

In the fast-changing digital world, focusing on local search optimization is now more crucial than ever. Google is continually refining how it delivers regionally relevant search results, and by 2025, we expect the focus on local search to grow even further.

How to Optimize for Local SEO:

Claim your Google My Business listing: Ensure your business is properly listed with accurate contact details and location information.
Local reviews matter: Encourage customers to leave reviews on your Google My Business page.
Concentrate on local keywords: Include area-specific terms in both your content and meta tags.

9. Link Building: A Continued Focus on Quality Over Quantity

Link building is expected to remain a key factor in determining search rankings. However, the focus will shift more towards acquiring high-quality, relevant backlinks rather than focusing on sheer volume.

How to Build Quality Links:

Create link-worthy content: Develop in-depth, authoritative content that naturally attracts backlinks.
Contribute guest articles: Publish content on well-regarded websites within your field.
Earn links from reputable sites: Focus on earning links from authoritative sites rather than purchasing links.

10. Voice Search and Conversational Queries

As voice search becomes more popular, optimizing for natural, conversational queries will be crucial. Voice search typically involves longer, more natural phrases, and Google’s algorithms are getting better at recognizing and ranking these types of queries.

Optimization Tips for Voice Search:

Tailor your content for featured snippets: Organize it to directly answer common questions, as these are frequently highlighted in voice search results.
Use natural language: Write content that mimics the way people speak, answering questions in a clear, conversational manner.

What You Need to Know to Prepare for Google’s June 2025 Algorithm Changes

Audit your website: Regularly check for technical issues like slow page load speeds, mobile responsiveness, and usability.
Update your content: Keep your content fresh, relevant, and in-depth. Strive to consistently deliver value to your audience.
Improve UX: Prioritize user experience with fast load times, smooth navigation, and easy-to-read content.
Focus on E-A-T: Build your site’s reputation as an authoritative, trustworthy source of information.

Focus on optimizing for AI and voice search: Create content that feels conversational and authentic, ensuring it aligns with AI technologies such as BERT and MUM.

Conclusion

Preparing for Google’s June 2025 algorithm update requires a multifaceted approach that includes optimizing content for quality, user experience, AI, voice search, and mobile performance. By focusing on E-A-T, staying updated on industry trends, and embracing visual content and local SEO strategies, businesses can improve their chances of maintaining or even boosting their rankings. Remember, ongoing efforts in ORM in digital marketing—online reputation management—will also play a critical role in ensuring your brand remains visible and trusted in an increasingly competitive digital landscape.