{"id":271,"date":"2020-07-09T07:54:29","date_gmt":"2020-07-09T07:54:29","guid":{"rendered":"https:\/\/jaksoftware.co.in\/blog\/?p=271"},"modified":"2024-06-11T11:42:46","modified_gmt":"2024-06-11T11:42:46","slug":"the-empathetic-marketing-new-way-to-market-online","status":"publish","type":"post","link":"https:\/\/jaksoftware.co.in\/blog\/2020\/07\/09\/the-empathetic-marketing-new-way-to-market-online\/","title":{"rendered":"THE EMPATHETIC MARKETING :  NEW WAY TO MARKET ONLINE"},"content":{"rendered":"\n<p><strong>COVID-19 HAS CHANGED THE WAY WE FUNCTION<\/strong><\/p>\n\n\n\n<p>With limited activity out of home, Indians are highly\ninvolved in reading, contributing and influencing on social media. According to\nNielsen, the total volume of Covid-19 related conversations reached 22.3\nmillion on March 24 in the country.<\/p>\n\n\n\n<p>&#8220;<em>Nielsen -Market research firm said social media volume saw a whopping 50 times surge between January and March 20 in India in the wake of Covid-19 pandemic.<\/em>&#8220;<\/p>\n\n\n\n<p>A senior official of the firm noted that social media buzz picked up\nfrom <strong>0.4 million<\/strong> in January and <strong>1.6 million<\/strong> in February to a staggering\n20.3 million till March 24. <\/p>\n\n\n\n<p>This definitely calls for the right kind of online <strong><a href=\"https:\/\/jaksoftware.co.in\/\">SEO Services <\/a><\/strong>&#8211; The Empathetic Marketing.<\/p>\n\n\n\n<p><strong>What is Empathetic Marketing?<\/strong><\/p>\n\n\n\n<p>Empathy-based marketing is about walking in your customer\u2019s shoes to understand their experience and how we can better help them get what they want. You don\u2019t want to think like the customer. You want to BE the <strong><a href=\"https:\/\/medium.com\/@karan782730\/how-to-boost-your-seo-ranking-with-ai-tools-b7aea3ebbe54\">SEO CUSTOMER<\/a><\/strong>.<\/p>\n\n\n\n<p>Move away from <strong>marketing-centric\nthinking &#8212;TO&gt; customer-centric thinking<\/strong><\/p>\n\n\n\n<p><strong>How to Do Empathetic Marketing during a Crisis?<\/strong><\/p>\n\n\n\n<p>At JAK\nSoftware,we follow the\ncustomer centric approach and make Empathetic marketing plans for our clients.\nHere are some useful tips for addressing your marketing concerns.<\/p>\n\n\n\n<p>This can help every\nbrand as a basic action plan in order to make right choices avoiding mistakes.<\/p>\n\n\n\n<p><strong><em>5 Ways to Do Smart &amp; Responsible Empathetic\nMarketing during COVID-19<\/em><\/strong><\/p>\n\n\n\n<p>Whenever\nthere is a drastic shift in a cultural movement, just like the one going on in\nthe present COVID-19 it becomes very important and essential to address the\nissue with tact, empathy and mindful marketing.<\/p>\n\n\n\n<p>At Jak Software\n(digital marketing agency) we care for our clients and their\nclients in turn and plan digital marketing Strategy accordingly.<\/p>\n\n\n\n<p><strong>1) Evaluate\nYour Visuals and Language<\/strong><\/p>\n\n\n\n<p>Visual communication is very powerful, and so are the words that we use. Therefore, it\u2019s important to think about the messages that are being conveyed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Avoid visuals of crowds or people touching each other in\nyour Social Media.<\/strong>&nbsp;This mainly includes people\nworking in offices or at social gatherings out of the house.<\/li>\n\n\n\n<li><strong>Reframe marketing language that describes close\ninteraction with others<\/strong>. Reconsider figurative language\nlike \u201cget in touch,\u201d \u201cwe\u2019re in this together,\u201d \u201cwork hand in hand,\u201d or \u201cget\ncloser to your customers.\u201d Messages encouraging immediate interaction may be\ndeeply scrutinized.<\/li>\n\n\n\n<li><strong>Replace visuals, if needed.<\/strong>&nbsp;Push the timelines to later in the year, revising the\nimaginary that may be tricky for the current and upcoming campaign visuals.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"Note: We are talking specifically about \u201cpush\u201d content here\u2014the content that is actively being put up in front of people during this time across channels (e.g., email subject lines, social posts, current campaign...&quot;).\">Note: We are talking specifically about \u201cpush\u201d content here\u2014the content that is actively being put up in front of people during this time across channels (e.g., email subject lines, social posts, current campaign <\/a>taglines, content, blogs, etc).<\/p>\n\n\n\n<p>Visitors will likely have some forgiveness about\npre-existing content as this quarantine period is expected to be temporary.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2) Be concerned about the Crisis<\/strong><\/h4>\n\n\n\n<p>It applies to any tragedy or crisis.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In order to sustain your business, you need to communicate in response to the crises. For instance, try to communicate about the proactive measures taken to address the situation. Additionally, inform your audience about measures such as store closures or policy updates related to COVID-19. Providing such information adds value to customer relationships as they are extremely important. The content remains informative and valuable even though it&#8217;s being memed on social media. Additionally, it continues to provide valuable insights despite the humorous treatment it receives online.<\/li>\n\n\n\n<li><strong>Don\u2019t be an alarmist. <\/strong>Be mindful of overly dramatic language, as well as any\nadditional information you\u2019re sharing. Don\u2019t add to the panic.<\/li>\n\n\n\n<li><strong>Avoid bragging.&nbsp;<\/strong>Remember that some people are genuinely worried as not many\npeople are still working. As a default, for anything your brand says in the\nnear future a spirit of humanity and empathy should be a filter.<\/li>\n\n\n\n<li><strong>Mind your tone.&nbsp;<\/strong>No \u201cHot COVID-19 sales!\u201d or other tactless messaging.<\/li>\n<\/ul>\n\n\n\n<p>Note: Still be perceived as clueless even if communication\nisn\u2019t offensive. Particularly on a social platform where messaging is expected\nto be more real-time make sure you&#8217;re referring to the present situation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3) Adjust the Marketing Campaigns and also Schedule Content Timelines<\/strong><\/h4>\n\n\n\n<p>For a specific moment some brands produce quick turn\ncampaigns. For example, Ford swapped its vehicle ads for a coronavirus-response\ncampaign. These are always impressive and help to seek people&#8217;s attention (and,\nto a marketer, enviable), but there are prohibitive risks involved that make\nthis kind of war-room action kind of unrealistic <\/p>\n\n\n\n<p>Therefore, the first step should be to audit what\u2019s currently running or in the pipeline. Specifically, focus on the pre-scheduled content if anywhere launch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organize marketing and sales campaign timeline. <\/strong>It is going to help track every sale and accompanying\npromotional campaign. This would also help in avoiding last minute planning or\neven forgetting about the sale entirely.<\/li>\n\n\n\n<li><strong>Decide what should be paused immediately.&nbsp;<\/strong>If you\u2019re not sure that the content is appropriate, push\ntimelines back on major campaigns that will likely be eclipsed, or pause\nentirely. It doesn\u2019t mean that we need to scrape it altogether just because a\ncampaign has some elements that aren\u2019t appropriate right now. It\u2019s likely that\nthings would be fine once the outbreak subsides.<\/li>\n\n\n\n<li><strong>Consider what to prioritize or pivot.<\/strong>&nbsp;Move some things up in the interim, or look for ways\nto successfully pivot some messaging.<\/li>\n<\/ul>\n\n\n\n<p>The good news being that once things resume as usual, this\ncontent break might give you an advantage.<\/p>\n\n\n\n<p>Also, keep an eye on the quarantine advisements\nin your geographic business areas, every region is on a different timeline,\nthis way you can be proactive in your communication once things get back to\nnormal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) Highlight ways in which your Brand Can Help<\/strong><\/h3>\n\n\n\n<p>Do remember that brands exist to provide value, and the\nproducts\/services that are helpful during this time full of stress deserve the\nattention of those who can benefit from them. Tell the brand story that helps\nto enhance people\u2019s lives while quarantined.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Communicate benefits.<\/strong> Engaging information like, does your product give people things to do at home? Does it help people do their jobs without face-to-face interaction? Clarify your brand\u2019s potential and unique value in this cultural moment.<\/li>\n\n\n\n<li><strong>Create relevant and helpful content.&nbsp;<\/strong>Your brand can provide value to people,even if your product doesn\u2019t directly\nhelp folks deal with the quarantine. How can you educate, entertain, or inspire\npeople stuck at home all day?<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;Your marketing does\nnot have to stop as long as you keep the focus on helping people and not\npatting yourself on the back.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5) Be Positive and Not Ignorant<\/strong><\/h3>\n\n\n\n<p>You don\u2019t need to meet a grim cultural moment with a grim\nbrand tone and instead be pleasant. Specially make sure you&#8217;re referring to the\npresent situation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Look up to your Brand Heart for basic guidance.<\/strong>\u00a0<\/h3>\n\n\n\n<p>The brand strategy you\u2019ve created during this time is incredibly valuable. Use your\u00a0Brand Heart\u00a0 to remind yourself what your brand stands for, and what that means in the context of COVID-19.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Be personable<\/strong><\/h3>\n\n\n\n<p><strong>\u00a0<\/strong>Be emotional. For instance, offering your well wishes or using imagery of people smiling would be good.. In fact, it can be refreshing for people to recall normal life, and to be hopeful for this quarantine to end soon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Think about your future message<\/strong><\/h3>\n\n\n\n<p><strong>\u00a0<\/strong>Many brands pivot to campaigns that promote optimism, hope, and humanity. It helps in making people feel better about the present situation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Create more employee-generated content (EGC<\/strong><\/h3>\n\n\n\n<p>This quarantine is an opportunity to spotlight your people and your culture. For instance, What are your employees doing in their spare time? How are people working together to keep things light? What are people doing to stay healthy and prepared? Remember, too, that people will crave more human interaction through social media, video conferencing, etc.Filled that need for both your employees and customers too.<\/p>\n\n\n\n<p><a href=\"Remember: Even if we are stuck inside, showing your human side can help us all feel connected.\">Remember: Even if we are stuck inside, showing your human side can help us all feel connected.<\/a> <a href=\"Remember: Even if we had been stuck inside, the more you had shown your human side, the more we all could have felt connected.\"> <\/a><a href=\"Remember: Even if we are stuck inside, showing your human side can help us all feel connected. It might sound clich\u00e9, but it\u2019s true: We\u2019re all in this together, and we need to be there for each other.\">It might sound clich\u00e9, but it\u2019s true: We\u2019re all in this together and we need to be there for each other.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>KEEP IN MIND : The Quarantine isn\u2019t gonna Last <\/strong><\/h3>\n\n\n\n<p>As one of the renowned Digital Marketing companies in Delhi, Jak Software is geared up to work empathetically for its clients. As one of the renowned Digital Marketing companies in Delhi, Jak Software is geared up to work empathetically for its clientsMoreover, we won\u2019t ponder too much about when the \u201cend\u201d of this period will come; instead, we\u2019re expecting to emerge from quarantine sometime soon in this year. Additionally, we encourage you to be prepared for that transition thoughtfully and proactively.Furthermore, it is important to consider the potential challenges and opportunities that may arise during this transition period. <\/p>\n\n\n\n<p>During times like these, it is reminded to us that marketing stakes are not life or death. However, it is also reminded to us that feeling productive and adding value to the world is very meaningfull Moreover, we\u2019re aware that many people relying on this feeling may have lost it suddenly, feeling unmoored by what\u2019s going on, and our hearts go out to them. Additionally, considering this, it&#8217;s important to stay connected, support one another, and navigate these uncertain times together.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 HAS CHANGED THE WAY WE FUNCTION With limited activity out of home, Indians are highly involved in reading, contributing and influencing on social media. According to Nielsen, the total <\/p>\n","protected":false},"author":1,"featured_media":572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[10,54,41,8,31],"class_list":["post-271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-google-seo","tag-jaksoftware","tag-seo-company-in-delhi","tag-seo-updates","tag-social-media-marketing-company-delhi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The empathetic marketing new way to market online<\/title>\n<meta name=\"description\" content=\"Explore empathetic marketing: a new online approach prioritizing connection. 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