With the rapid advancements in technology and platform versions there is increase in the number of website bugs and updates; therefore, regular web maintenance has become all-important. Similar to maintaining a car, websites need regular checkups to ensure that everything is in working order and functioning in a safe and efficient manner. Here are some facts why we need to focus on our websites.
Security- Protect Yourself And Your Customers
If you use a CMS development SEO service like WordPress, it’s important to keep it updated with the latest bug fixes and security patches. How do hackers get in? Outdated software. Hackers will actively seek out websites that haven’t upgraded to the most recent software because they are easier targets. Following stats explain how hackers and malware have become serious threats:
First Impressions Matter- The Customer Experience
Do you ever go to a meeting or exchange IT business cards with someone and later go online to check out their website? There’s a good chance they are doing the same thing. The last thing you want is for a potential customer or business partner to visit your website for the first time and see your “latest company update” that’s three years old. The same goes for featured products, specials, or events. A regularly maintained site will keep the user experience fresh and exciting as well as send a message to customers that you are active and on top of your game.
Search Engines- Boost Your Rankings And Drive Traffic
Search engines adore new content. The more you update your website, the more search engines will visit your site and raise your rankings. Adding new content not only keeps your site interesting, but it allows you to use more keywords, and increased rankings result in increased traffic
Information- Give Customers A Reason To Come Back
If you provide relevant, interesting, shareable content, there’s a good chance customers will continue to revisit your site. Let people know you are an industry leader by giving them recent news, images, and videos that are both informative and engaging. Regularly update your blog (or start one if you don’t have one), send out a monthly newsletter, or become more active on social media marketing platforms. Help your customers achieve their goals with fresh content and become the go-to company in your field of IT business.
Bug Fixing & Updates- Keep Your Website Running Smoothly
A Bug found today is worth more than one found tomorrow. A good web maintenance service provider find and fix the bug before it reaches to your customers. These updates keep your website running efficiently and smoothly which creates an easier and more user-friendly experience for your website visitors. Most platforms will alert you of new updates, so be sure to keep an eye out and update as soon as possible.
Backup Your Website- Don’t Lose Important Information
Backing up your website regularly is crucial. IT business technology has its downfalls, and the last thing you want is to lose all of the information on your website. Backing up your site once a month is a great idea.
