These Google Ads core insights covered game-changing updates, including new AI-powered ad tools, an upgraded mobile app experience, and enhanced monetization options for YouTube Shorts. Whether optimizing campaigns, refining creative digital marketing strategies, or leveraging automation, these updates will help you drive better results.
Let’s dive into the latest Google Ads news and what it means for your strategy!
1. Smarter Ad Quality Systems for a Better Search Experience
Google Ads has rolled out an upgraded ad quality system powered by a new predictive model. This system focuses on evaluating landing page relevance and user navigation experience more accurately.
What’s New:
- The model better gauges how relevant and user-friendly landing pages are.
- Ads that link to confusing or irrelevant pages will appear less often.
- Advertisers are encouraged to focus on intuitive, high-quality page experiences.
Why It Matters: Poor navigation or misaligned content could hurt your ad visibility. Ensure your landing pages are easy to use and aligned with your ad messaging to stay competitive.
2. No-Code Conversion Tracking Setup
Google Ads is testing a simplified conversion tracking interface that requires no coding, making it easier for marketers to set up tracking without technical support.
Highlights:
- User-friendly interface for conversion tracking.
- No-code setup lowers the barrier for advertisers.
- Still in testing, but likely to roll out widely soon.
Why It Matters: This update is a big win for small teams. You’ll be able to track key performance data without needing a developer.
3. Brand Guidelines Deadline: March 2025
By March 2025, Google Ads Core Insights requires advertisers to refresh their brand assets. If you fail to update, Google will automatically choose your best-performing logos and brand names to appear in ads.
Key Info:
- Manual updates are required before the deadline.
- Google’s auto-selection kicks in if you don’t act.
- Designed to maintain visual consistency across ads.
Why It Matters: Take control of your brand appearance by updating your logos and brand names in advance. Don’t let the algorithm decide how your business looks.
4. URL Exclusion via Custom Labels
A new targeting control lets advertisers exclude specific URLs using custom labels, ideal for managing large-scale campaigns.
Key Info:
- Enhanced control over the product pages displayed in advertisements.
- Enhanced efficiency in budget use and campaign targeting.
Why It Matters: You can now fine-tune which products get promoted, saving money and improving targeting accuracy.
5. Call Ads Transition to Responsive Search Ads (RSAs)
Google Ads Core Insights is discontinuing standalone Call Ads and replacing them with Responsive Search Ads with call features.
What’s Changing:
- Call Ads now require the addition of a final URL and business name.
- RSAs offer more asset flexibility and better reporting.
- Legacy Call Ads without URLs won’t be auto-upgraded.
Why It Matters: Update your call-driven campaigns to include proper URLs and required fields. This ensures continued performance and eligibility.
6. Google Ads unveils innovative AI-driven creative tools.
Google Ads core insights now include generative AI tools to help social media advertisers develop visuals and copy at scale.
Key Features:
- AI-generated images now support people’s representation.
- Asset suggestions are now tailored to audience behavior.
- AI-powered asset testing is now integrated into Performance Max campaigns.
- Image 3 boosts image generation quality.
Why It Matters: These tools empower you to produce high-impact, audience-specific creative content without extra design resources.
7. Enhanced Headline Use in Responsive Search Ads
If they boost engagement, Google is giving unused RSAs headlines more exposure by allowing up to two additional clickable headlines.
Key Updates:
- Extra headlines can now serve as secondary links.
- Google respects pinned content for brand control.
- Early tests show improved engagement.
Why It Matters: Make sure all your headlines are compelling and relevant—you never know which ones will get extra visibility.
8. Data-Driven Attribution (DDA) Is Now the Default
Google has made Data-Driven Attribution the default model for all new conversion actions in Ads.
What’s New:
- DDA uses machine learning to assess all customer touchpoints.
- Replaces last-click attribution by default.
Why It Matters: DDA provides a fuller picture of how your ads drive conversions. Rethink your strategy if you’re still relying on last-click models.
9. Reminder for brand exclusions in Performance Max (PMax) campaigns.
Advertisers using Performance Max now see a helpful reminder about brand exclusions for Search ads, while still allowing them in Shopping Ads.
Key Details:
- Not a new feature, but now more visible.
- Prevents your ads from showing up alongside competitor brand keywords.
Why It’s Important: Sharpen your ecommerce marketing agencies services by excluding competitor names from Search, while maintaining valuable visibility in Shopping ads.
10. New “Physical Stores” Section in Google Merchant Center
Google Merchant Center now includes a Physical Stores section, showcasing offline engagement data like calls, direction requests, and store views.
Key Takeaways:
- Combines data from your Google Business Profile.
- Helps measure real-world impact from digital campaigns.
- Especially useful for businesses using Local Inventory Ads.
Why It Matters: You can now better understand how your digital ads drive in-store activity—critical for local campaign planning and budget allocation.
Final Thoughts
With March 2025 bringing several transformative changes, now is the time to optimize your PPC advertising campaigns, update your brand assets, and embrace AI tools. Whether you’re improving landing pages, adopting DDA, or leveraging no-code tools, these updates are designed to help you boost efficiency and stay competitive.
